Chapter 17: “You” View
“You” View
Effective communicators frame positive or neutral messages in terms of audience concerns, hopes, interests, and preferences. One way of doing this is to revise for “you” view, which helps to emphasize the reader over the writer.
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Instead of this |
Write this |
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Tuesday is the only day that we can promise quick response to purchase order requests; we are swamped the rest of the week. |
If you need a quick response, please submit your purchase order requests on Tuesday. |
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I know I’m late with the asset valuation report, but I haven’t been feeling well and I just haven’t had the energy needed to work through the numbers yet. |
You will receive the asset valuation report on Monday at 8 a.m.—I haven’t been feeling well, but will work through the numbers over the weekend to ensure they are accurate. |
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I loved the sweater you gave me so much, thank you! |
Thank you for the beautiful and warm sweater! You have a gift for finding thoughtful and useful presents. |
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When I reviewed this month’s sales report, I discovered the sales are much higher than the previous month. |
Our sales doubled since last month, making us one step closer to achieving our quarterly goal.
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| Starting September 1, all employees will be required to use the new expense reporting software.
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In order to process your reimbursements more quickly, we will be implementing more efficient expense reporting software starting September 1. |