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About this Guide
Introduction
Chapter 1: Overview of Source Types
Chapter 2: Field-Specific Sources
Chapter 3: General Audience Sources
Chapter 4: Reference Works
Chapter 5: Individually Created Sources
Chapter 6: Content Marketing
Accounting
Actuarial Science and RMI
Analytics, Big Data, IT, and Information Systems
Arts and Non-Profits
Consulting
Dietetics
Entertainment, Fashion, and Sports
Entrepreneurship, Small Businesses, and Start-ups
Finance, Investment, and Banking
Healthcare
Hospitality and Restaurants
Human Resources and Management
Law
Marketing and Retail
Operations and Technology Management
Real Estate
Supply Chain
Sustainability and Environmentalism
Chapter 1: Searching for a Specific Publication
Chapter 2: Searching within a Specific Publication
Chapter 3: Scanning Tables of Contents to Evaluate Sources
Chapter 4: Searching within Databases
Chapter 5: Refining Search Results
Chapter 6: Additional Database Search Strategies
Chapter 1: In-Text Citations and References - General Rules and Special Cases
Chapter 2: APA Citations - Specific Examples
Chapter 1: AI Writing Tools
Chapter 2: Concision
Chapter 3: Email Etiquette
Chapter 4: Formatting for On-screen Readers
Chapter 5: Frontloading Positive or Routine Messages
Chapter 6: Hyperlinks and Attribution: "Citation" for Digital Documents
Chapter 7: Inclusive Language
Chapter 8: Information Flow
Chapter 9: Negative News Pattern
Chapter 10: Openings and Introductions
Chapter 11: Paragraphs
Chapter 12: Parallelism
Chapter 13: Positive Framing
Chapter 14: Salutations and Complimentary Closes
Chapter 15: Subject Lines
Chapter 16: Slide Design
Chapter 17: "You" View
Cover Image Credits
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General Business 360 Research and Communication Guide Copyright © 2024 by Business Communication Team at the Wisconsin School of Business. All Rights Reserved.
