Chapter 13: Positive Framing
Positive Framing
Whenever possible, revise negative sentences into positives and offer alternatives when you can’t do something. When offering criticism, show audiences how they will benefit from improvement.
| Instead of this | Write this |
| It is impossible to repair your computer today. | Your repaired computer will be ready on Tuesday after 11 a.m.
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| You just can’t take that personal day next week; we haven’t finished all the annual reviews.
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As soon as we complete the annual reviews, you can take a personal day. |
| Your report analyzing potential remote work policies didn’t make any sense.
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Your report on potential remote work policies will make a better impression on the C suite with a clearer structure that separates and highlights the pros and cons of different approaches.
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