Trolltown, USA

Recent artists far removed from immigrant roots have served both commerce and community by playfully constructing and then marketing locally-endorsed ethnic symbols.

Inspired by the popularity of Little Norway and the Song of Norway and the success of such nearby culture-centered communities as New Glarus and Stoughton, a core group of local artists have successfully used Norwegian imagery and icons to crystallize Mount Horeb’s already-simmering identity as a Scandinavian stronghold.