Trolltown, USA

Optometry Business Sign (Painting on Wood)

Optometry Business Sign (Painting on Wood)
Norwegian-American
Patricia Edmundson, c.1984
Plywood, paint
Gift of Duane Sutter
MHAHS 2009.029.0001

 


This sign exemplifies many that were created to promote the Mt. Horeb “Trollway.” Patricia Edmundson decorated a simple piece of plywood to advertise the office of optometrists Guenveur & Sutter. A white, wispy-haired troll sits on the ground wearing wire-rimmed glasses. The tree growing out of his long nose is a common troll art motif. A girl sporting glasses reads a book on his outstretched left hand. Eyeglasses hang from a tree’s branches and a spectacled owl peeps out of its hollow. A whimsical way to sell vision improvement, the sign demonstrates the business community’s commitment to its Norwegian branding.

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Creators, Collectors & Communities by Mount Horeb Area Historical Society is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.